01
META SIGNALS
What Meta Actually Wants in 2026
Most advertisers are feeding Meta the wrong data and wondering why their results are inconsistent. In this session we break down exactly what signals the algorithm is looking for, and how to make sure you are sending them.
02
PIXEL CONDITIONING
Train Your Pixel to Find Real Buyers
Your pixel learns from what you teach it. We will show you how to structure your events, sequences, and data quality so Meta builds an audience of people who actually buy, not just people who browse.
03
CONDITIONAL CONVERSIONS
Tell Meta the Conversions You Want
There is a big difference between optimising for clicks and optimising for customers. We will walk through how to set conditional conversion events so Meta's system works toward your actual business goals.
04
ADS + AI TOGETHER
How to Use Ads and AI as One System
AI tools are most powerful when they are wired into a real ads strategy. We will show you how we use AI across creative, copy, testing, and audience work to move faster and get better outcomes from every campaign.